Ukraine and Italy will jointly promote the Made in Ukraine brand to the EU market

Ukraine and Italy have reached a preliminary agreement on the creation and promotion of the Made in Ukraine national brand in the European market with the support of Italian small and medium-sized businesses. This was agreed upon during a video conference between First Deputy Prime Minister of Ukraine and Minister of Economy of Ukraine Yuliia Svyrydenko and Minister of Enterprises and Made in Italy Adolfo Urso, as well as Head of the Office of the President of Ukraine Andriy Yermak and his deputies.

During the talks, the parties focused on supporting Ukrainian producers and exporters. They also discussed the possibilities of developing cooperation between the two countries in the light industry through wider involvement of specialized Ukrainian and Italian industrial associations.

"The Ukrainian light industry is developing even during the war and is reaching a new level. We see great opportunities for developing cooperation between Ukrainian and Italian fashion industry representatives," said Yuliia Svyrydenko.

According to Adolfo Urso, such cooperation will have a chance of success. After all, a number of typical Ukrainian goods can be identified with the national brand of Ukraine, which will facilitate their promotion in the European market, among other things, due to the solidarity of the EU countries with Ukraine.

The parties also discussed the Ukrainian-Italian conference on Ukraine's recovery to be held in Rome on April 26 this year. This event should serve as an expansion of the political, military, financial and humanitarian support that Italy has been providing to Ukraine since the beginning of the invasion.

"Today we are already thinking about our future, about economic cooperation with our friends and partners. We are extremely interested in investment and cooperation with Italy to rebuild Ukraine, to provide our people with opportunities to start businesses and create new jobs," said Andriy Yermak.

The First Deputy Prime Minister of Ukraine also thanked the Italian Republic for its strong support of Ukraine in its struggle for sovereignty and territorial integrity. Italy is a reliable international partner of Ukraine, which contributes to the fight against russian aggression and further reconstruction of Ukraine. She suggested Italian companies to leave the russian market.

"Today, it is extremely important to increase sanctions pressure on russia, particularly in the financial, banking and defense sectors. We expect that Italian companies that continue to operate in the market of the aggressor state will make prudent decisions and leave the Russian market," summarized Yuliia Svyrydenko.