Advertising, marketing and PR is the second creative industry of Ukraine in terms of GVA – in 2019 it created more than 17% of GVA of all creative industries of Ukraine.
This creative industry includes 5 types of economic activity – Activities of news agencies, Activities in the field of public relations, Research and experimental development in the field of social sciences and humanities, Advertising agencies and Mediation in advertising in the media.
The Advertising, Marketing and PR industry is showing steady growth. Nominally, the GVA of this industry in Ukraine increased from 9.9 billion hryvnias in 2013 to 20,2 billion hryvnias in 2019. Among the economic activities related to the Advertising, Marketing and PR industry, Advertising Agencies and Mediation in the placement of advertising in the media dominate.
With the growing demand for marketing needs worldwide, art-directors, designers and illustrators create compelling content to communicate key messages through visual mediums, both for printed work and also online.
Advertising video filmed in Ukraine: Mazda, Nissan, Apple, Google, Motorola, Nike, Lacoste, Diesel, Lexus and others.
Banda – Ukrainian advertising agency clients which was recognised the most effective independent advertising agency in 20015 and 2020 according to Effie Index. Banda agency works with 15 countries around the world, creative advertising for Borjomi, Eurovision song contest, UBER, Ashtik etc.