Export success story of Ukrainian XO cognacs

XO cognacs from the brand «Tavria» are now relished in Poland!

Victor Zdybel, the export director of the XO cognac house «Tavria», used the free service of the Export Promotion Office to receive analytical information (based on the Euromonitor database) that helped him realize that the Polish market of alcoholic drinks was attractive enough and identify the biggest market players in the respective category.

The analytical note from the Export Promotion Office contained information about the biggest players in the Polish market (local distributors); the export director of Tavria contacted potential partners and, after negotiations that took approx. 2-3 months, agreed cooperation with them.

«Our company actively uses analytical data on international markets, which allows us to make well-founded decisions. However, you have to select reliable information sources. One of such sources is the Euromonitor database. Access to such databases can be expensive. Hence, the free service of the Export Promotion Office is a great opportunity that is worth using», Victor Zdybel says.

Victor Zdybel adds: «I recommend Ukrainian exporters not to be scared in exploring new markets and to open new countries for their exports instead of staying focused on their traditional and already mature markets. Such a strategy enables you to enter new attrachtive markets with less competition. However, you should use high-quality statistical and analytical information to make correct decisions in selecting new markets and finding opportunities there».